Tried the Social Jobs App? Share Your Experiences
在所有的经济衰退和失业率的关注，人们很容易忽略这样一个事实，截至10月，有370万悬空的职位，仅在美国，根据美国劳工统计局的数据。这些工作在人力资源行业可能已经知道如何接近这个数字的点击 - 关闭未平仓合约的数量和合格的候选人，以填补他们之间的差距是多么的困难。
With all of the concern about the recession and the current unemployment rate, it s easy to overlook the fact that as of October there were 3.7 million unfilled jobs in the U.S. Alone, according to the U.S. Bureau of Labor Statistics. Those of you working in the HR industry probably already know how close to home this number hits and how difficult it is to close the gap between the number of open positions and the qualified candidates needed to fill them. That said and I may be biased, since my company, Work4 Labs, and I have a stake in the continued success of social recruiting technology I truly believe we are at a really exciting juncture in the history of the recruiting industry. We not only have professional networks in place to connect active job seekers with specialized positions, but we also for the first time have the buy-in from active and passive talent on personal networks such as Facebook. Facebook s interface has helped facilitate a shift in the user experience, especially when it comes to sharing personal information with companies and brands. Call it a lucky result of the implementation of Facebook s Timeline, the simplicity of single-sign-on and one-click sharing features, the push by marketing agencies to maximize employer branding through Timeline for Business, or what you will. And now you have a new tool to add to your recruiting arsenal. Beginning this past summer, you may have heard rumors of the formation of a partnership in the interest of creating a job board on Facebook. Indeed, the Social Jobs Partnership, a coalition of employment service non-profits, the U.S. Department of Labor, and the world s largest network (namely Facebook), was formed in the same month as the U.S. Bureau of Labor released the statistics on unfilled jobs. And one of this partnership s initiatives was to create a job board app for Facebook, which launched in November. (You can learn more about all of the SJP s initiatives on the SJP Facebook page.) At the time of the launch, the Social Jobs App, a job board that uses the power of Facebook s network, featured 1.7 million listings, creating a central location for recruiters to share jobs with the Facebook s 1 billion user community. The app allows job seekers to use Facebook to search for jobs by industry, location, and skills, making the job search process easier and more accessible. I often hear concerns from bloggers and industry professionals who think the job board is an attempt to turn Facebook into a professional networking platform or somehow compete with the likes of LinkedIn. It s not and I think it is helpful to look at it this way: The rollout of Timeline for Business was not intended to turn Facebook into a brand advertising network; rather, it allowed companies to leverage the power of personal connections to increase brand awareness. In the same vein, the rollout of the Social Jobs App is not intended to turn Facebook into a professional network; rather, it allows employers to leverage the power of personal connections to streamline hiring and increase job visibility. In other words, the app is a place for both passive and active candidates to find out how they can work with the companies they already like. I also understand that some companies and HR departments have been slow to adopt the app (and Facebook as a recruiting platform in general) due to concerns about its efficacy. To many companies, Facebook as an entity still conjures up the image of a truly social -i.e. not professional platform. But for many of Facebook s users, that context has already begun to change. Today we friend our coworkers and complete our Timelines with our work and educational history. Often, we like companies in our preferred industries, we engage with the brands we follow, and we already share jobs with our friends through status updates when our companies are looking for good qualified candidates. By the same token, looking for a job is a very personal endeavor. You chat with your friends and family about it. You ask for advice from the people you trust, and you search for companies into whose cultures you fit. Many of those conversations and much of that research already happens on Facebook. No, the network is not exclusively professional; however it s clearly ripe for professional use. While many may agree with me on the above point, they still argue that the app itself lacks value or application. They ask, is it useful? Does it work? Will anyone know where to go to see my jobs? It is useful, and it does work. Just look at the companies like Hard Rock and L Oreal who are already seeing great candidate engagement and return on their efforts. But as for whether or not candidates will know how to find you, that is, as with any recruiting solution, in part up to you. Being found on the Social Jobs App may not yet be a reality for many companies out there; this is not a matter of poor execution of the app, but rather the unfortunate fact of implementing any new technology before widespread industry adoption: the marketplace is fertile, but the HR industry simply has not adopted the tools to harvest it. However, once you invest in those tools to connect your ATS, to target candidates through ads and Sponsored Stories, to build your brand and drive engagement, to track your analytics and make improvements you will be able to turn the app into a thriving hub for your social recruiting strategy. As it stands, the app exists, the tools are out there, and there are 1 billion potential candidates who are just waiting to be found. I m interested in hearing your thoughts and your experiences with the Social Jobs App. If you ve used it, what has your experience been? And if you ve held off from using it, what has been your limiting factor(s)? I look forward to hearing your replies. 管理新知 您可能感兴趣的文章 Hurricane lrene’s Leadership Lesson: Action and Urgency Grabs Attention 2011-08-31 禅修的乔布斯吃了伊甸园的苹果 2017-04-25 How to Get More Clicks on Your Job Ads 2013-04-24 最近文章 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？
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