Be The Bird

底线;有超过10000种的鸟类在世界。他们所有的人看,行为和声音听起来不一样。不要试图让你的公司看起来像什么不是,也不要使你的品牌像其他公司。抱着你是谁,文件,与世界分享它。只是那只鸟。

Recently I had the opportunity of attending a Talent Net Live event hosted by JCPenney in Dallas, Texas. For those who don t know, Talent Net is a social recruiting forum featuring big names in recruiting and social media covering the hottest tips and topics of the day for job seekers, social media enthusiasts and talent professionals. While I attended the event to learn more about up and coming social media tools and their application in the recruiting industry, my biggest take away came from the Keynote address delivered by Michael Long and part of his Culture and Communication Team. Michael Long is the Head of Culture Branding at Rackspace Hosting, and yes, his department is really called the Culture and Communication Team. Michael and his team were on hand to give us an inside look at how Rackspace is building their culture brand from the ground level. Michael, also known to many as @theredrecruiter, shared an interesting analogy that really hit home with me: bird watching. Michael has a serious disdain for the overused buzzwords employment branding and considers what he and his team are charged with as culture branding. Sounds like a simple play on words and not much difference, right? So what s the big deal, and where s the connection to bird watching? Bird watching, as Michael put it, is simply going out into the woods and faking like you are a bird in order to see, chirp, and/or interact with a bird. Employment Branding is similar: fake and dis-ingenuous. The Culture and Communication team isn t in charge of developing and imposing a culture at Rackspace, they are PART of it. They are Rackers. They are the bird. Culture Branding is being the bird, documenting the life of the bird, and sharing it as appropriate. This my friends just might be the next great hash tag if you are looking to get one kicking #BeTheBird!! The crazy thing about Being the Bird is that is seemed like a lot of people didn t get it. I got the feeling they were looking at this idea in a very shortsighted nature, as in, be the bird like they do at Rackspace. Michael wasn t suggesting we make the same kinds of videos or share same stories, he was suggesting that every company has their story, culture, and reality to document and share. In essence, birds of a feather flock together. An accountant might HATE the culture at Rackspace, and that s OK. A Racker might, and probably would, HATE the culture at Deloitte, and that s OK too. The point was that each company should embrace what makes it special, document it, and share it. What better way to build the culture of an organization than to embrace the culture that is already there, and let it grow organically. The bottom line; there are over 10,000 species of birds in world. All of them look, act and sound different. Don t try to make your company look like something it isn t, and don t try to make your brand like some other company. Embrace who you are, document it and share it with the world. Just Be The Bird. 管理新知 您可能感兴趣的文章 王健林：论用人，我只有这一条原则 2017-02-07 Cold Calling Is Still Hot 2013-10-17 30秒MBA--你有拖延症吗？

2013-04-01 最近文章 TEST 2018年01月15日 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 因利益冲突，Facebook COO和Twitter CEO退出迪士尼董事会 2018年01月15日 热门文章 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 2017年度职场出差行程调查，出差最多的居然是他们！！

2018年01月12日 员工在自己QQ空间评论HR经理吃屎，可辞退他吗？

2018年01月11日 扫一扫 加微信【已隐去】 关于沙龙 顾问委员 广告推广 隐私安全 联系我们 申请vip会员 支付方式 市场合作或广告投放 电话：【电话已隐去】 邮件：【邮箱已隐去】 在线QQ【已隐去】 VIP会员 企业VIP会员 机构VIP会员 广告刊例 商务合作 Follow HRSalon