Watch Your Words: Job Seekers Aren’t Searching for the Ones You’re Using

Every day, millions of job seekers enter millions of search terms into job search engines. On an average session, a job seeker might view hundreds of job listings and click through to dozens of job descriptions. The search terms and location are the most obvious indicators of which jobs will be shown to a job seeker when they use a search engine. Given this obvious connection between a job seeker s search and the job listing delivered, you might find it surprising how often employer job descriptions do not contain the words that job seekers are using in their search. Lessons From the Cloud Below is a word cloud of job seeker search terms in the healthcare category, with words sized by frequency of use. You ll notice that job seeker search terms are focused on two things: role and specialty. Role-based terms such as nurse and supporting terms like practitioner, registered, and assistant are the most popular, followed by other medical roles like pharmacist, technologist, and therapist. Words related to medical specialty like radiology, dental, psychiatric, respiratory, and ultrasound, are lower in volume, but suggest the wide range of medical jobs. In contrast, the word cloud for the employer s job titles and job descriptions in the healthcare category shows that the most popular words are general healthcare terms, such as care, health, patient, medical, and experience. The more specific words relate to duties, position requirements, and responsibilities, such as procedures, management, hospital, and research. This data tells us that job seekers are very focused in their searches. They likely know what role they are looking for and what specialty, if any. In the age of online search, writing job descriptions is about more than accurately representing a position s responsibilities and requirements. It s about being found. Because the results delivered by job search engines are based on job seeker search terms filtered through the search engine s algorithms, personalization features, and relevancy rankings, it s of utmost importance that employers craft job titles and descriptions that match both how users search and how the search engines scan descriptions. A well-crafted job listing can determine whether or not your job is matched to a qualified candidate, and can mean the difference between a qualified candidate applying for your job or another company s job. 管理新知 您可能感兴趣的文章 To Hire Well, First Define What You Need 2014-01-15 年底了 HR们都在忙什么？

2015-11-10 HR微语—如何与上级、平级、下级沟通？

2013-03-08 最近文章 TEST 2018年01月15日 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 因利益冲突，Facebook COO和Twitter CEO退出迪士尼董事会 2018年01月15日 热门文章 嫖娼被抓不属无故旷工，公司解雇赔4万！（法院判决） 2018年01月15日 如何判断你是否具有HRBP胜任力？

2018年01月15日 阿里为什么不去清华招人？

2018年01月15日 2017年度职场出差行程调查，出差最多的居然是他们！！

2018年01月12日 员工在自己QQ空间评论HR经理吃屎，可辞退他吗？

2018年01月11日 扫一扫 加微信【已隐去】 关于沙龙 顾问委员 广告推广 隐私安全 联系我们 申请vip会员 支付方式 市场合作或广告投放 电话：【电话已隐去】 邮件：【邮箱已隐去】 在线QQ【已隐去】 VIP会员 企业VIP会员 机构VIP会员 广告刊例 商务合作 Follow HRSalon